+38 (067) 328-45-10
 +38 (093) 315-31-05
 +38 (095) 189-05-67
 info@powerpact.com.ua

Head of Marketing Department/Marketing Manager

Маркетинг, реклама , Київ

Категорія: Маркетинг, реклама

Зарплата: 30000 ₴

Досвід роботи

1.2016 — 4.2017 Приховано
Marketing / SEO / Front -end freelance projects for companies

➤ Creation of web-sites and landing pages, SEO optimization;
Coding projects and prototyping functional solutions using HTML+ CSS+ JavaScript;
E-mail marketing;
Optimizing of web applications to maximize speed and scale;
Content management and SMM support.

➤ Successful creation of landing page and SEO optimization for COZZYHOME project;
Executed marketing program (FB/VK based) that brings over 3000 unique e-mails
12.2012 — 12.2015 Приховано
Head of Marketing Department

➤ - Developing and implementing new marketing strategies and initiatives aimed to increasing the growth of business;
- Development and responsibility for country marketing plan & budget;
- Driving the development and implementation of portfolio, innovations, communication, media, research and pricing strategies;
- Global company strategy development, business planning, portfolio management, pricing and distribution strategy, business documentation preparation;
- Liaise with senior executives across the organization to ensure marketing strategies and activities are integrated with other parts of the business and align with the overall objectives;
- Establish and control brand standards in the areas of product, forecasting, price, advertising and
other communications and recommend actions for improvement;
- Development and implementation of ATL activities – preparation of advertising campaigns on TV,
radio, press and internet, development of media plans, negotiations with agencies and suppliers, evaluation of the results;
- Development and implementation of BTL activities for professional and retail channels aimed to
increase product sales;
- Sales management of energy saving category of product range;
- Building relationships with strategic customers to maximize the organization’s business interests

➤ - SOM increase by 10% in 2015 (at fallen “-40%” market). Growth acceleration - increased 2014’s net revenue by 30%, significantly exceeding original target by new product management strategy and aggressive pricing in selected segments.
- New categories start-ups in 2014 – successfully launched from the scratch new energy saving and renewable products categories. Stable sales growth 20% per year;
- Developed and implemented new internal market research system, provided full scope of marketing data concerning market, brand performance and business planning;
- Designed, developed and successfully launched new products especially for Ukraine that became
Bestsellers in 2012-2014
- Initiated and implemented Channel management strategy to protect business from parallel importation. Sales increased by 20%.

➤ Restructuring of department
5.2008 — 12.2012 Приховано
Marketing Manager

➤ - Channel marketing activities aimed to increase sales results - sell-in, sell-out activities;
- Market and competitor analysis and benchmarking;
- Monitoring, analyzing, and evaluating market trends, consumer behavior, and competitor activity to identify market opportunities; adjusting marketing strategy and plans to meet changing markets
and competitive conditions;
- Analysis of sales, assortment planning, development of measures to improve sales effectiveness;
- Development and implementation of promo actions and incentive programs;
- Preparation and implementation of PR programs, management of creative and PR agencies;
- Event management – organizing professional exhibitions, press launches and incentive trips;
- Development and coordination of local web-site support and promotion.

➤ - Minimized impact of 2008 economic crisis: successful implementation of cost saving and client loyalty program, fast re-adjusting product range of all product categories;
- Optimized buying procedures in marketing, decreased cost by 10-15%;
- “Favorites of success” Award for #1 position of the Brand in 2011 and 2012 years.
- Designed and launched on-line «Ariston Academy» system. Saving training costs by 25%;
- Brand awareness of key brand was increased from 5th to 1st place.

➤ Promotion to Head of Marketing Department
4.2007 — 5.2008 Приховано
Regional Sales Manager

➤ - Management of Sales and Operation processes in the Region;
- Preparing sales forecasts and budgets; monitoring sales volume, revenues, and costs against
forecasts to identify problem areas and adapting procedures or re-allocating resources to improve the overall performance;
- Negotiating with existing and new customers;
- Developing and implementing the distribution strategy to grow the sales and market share through the most effective use of resource and budget;

➤ - Increased total sales in the Region by 250%;
- Increased sales of hi-profitable TOP range of products in the Region by 100%;
- Entrusted Region achieved 1st place (sales, profit) among other Sales Regions inside Company;
- Successfully developed and implemented competitor’s sales monitoring process in the Region,
that helped promptly react to market alterations.

➤ The transition to the new position
1.2006 — 4.2007 Приховано
Brand Manager: Brand Manager

➤ - Development and implementation of brand strategies;
- Marketing budget management;
- Development and implementation of effective trade marketing promotions;
- Statistical reports including market shares, analyzing of heating market development;
- Forecast, budget, sales and marketing planning;
- Leadership in small subdivision;

➤ - Successful optimization for Ukraine market needs and launch of new product range;
- SOM increased by 15%;
- Developed and adjusted full sales chain (from distributor to end user) in the Region by dealer’s work re-organizing.

➤ New proposal with better opportunities

Знання мов

Англійська C1+. Просунутий, вільний
Business trips: 75%
Migration: Possible

Other

Employment: Full employment

Skills

Driving license: B
Accounting systems: 1C
SAP
Other AIS
Computer skills Advanced user of Microsoft Office, 1C: Enterprise, SAP, graphic and motion designer software (Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Corel Draw)

Education

9.1993 — 7.1998
Ukrainian engineering-pedagogical academy (UEPA)
Инженер-енергетик
Запит контактних даних