Head of Marketing Department/Marketing Manager
Маркетинг, реклама , Київ
Категорія: Маркетинг, реклама
Зарплата: 30000 ₴
Досвід роботи
| 1.2016 — 4.2017 | Приховано |
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Marketing / SEO / Front -end freelance projects for companies ➤ Creation of web-sites and landing pages, SEO optimization; Coding projects and prototyping functional solutions using HTML+ CSS+ JavaScript; E-mail marketing; Optimizing of web applications to maximize speed and scale; Content management and SMM support. ➤ Successful creation of landing page and SEO optimization for COZZYHOME project; Executed marketing program (FB/VK based) that brings over 3000 unique e-mails |
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| 12.2012 — 12.2015 | Приховано |
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Head of Marketing Department ➤ - Developing and implementing new marketing strategies and initiatives aimed to increasing the growth of business; - Development and responsibility for country marketing plan & budget; - Driving the development and implementation of portfolio, innovations, communication, media, research and pricing strategies; - Global company strategy development, business planning, portfolio management, pricing and distribution strategy, business documentation preparation; - Liaise with senior executives across the organization to ensure marketing strategies and activities are integrated with other parts of the business and align with the overall objectives; - Establish and control brand standards in the areas of product, forecasting, price, advertising and other communications and recommend actions for improvement; - Development and implementation of ATL activities – preparation of advertising campaigns on TV, radio, press and internet, development of media plans, negotiations with agencies and suppliers, evaluation of the results; - Development and implementation of BTL activities for professional and retail channels aimed to increase product sales; - Sales management of energy saving category of product range; - Building relationships with strategic customers to maximize the organization’s business interests ➤ - SOM increase by 10% in 2015 (at fallen “-40%” market). Growth acceleration - increased 2014’s net revenue by 30%, significantly exceeding original target by new product management strategy and aggressive pricing in selected segments. - New categories start-ups in 2014 – successfully launched from the scratch new energy saving and renewable products categories. Stable sales growth 20% per year; - Developed and implemented new internal market research system, provided full scope of marketing data concerning market, brand performance and business planning; - Designed, developed and successfully launched new products especially for Ukraine that became Bestsellers in 2012-2014 - Initiated and implemented Channel management strategy to protect business from parallel importation. Sales increased by 20%. ➤ Restructuring of department |
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| 5.2008 — 12.2012 | Приховано |
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Marketing Manager ➤ - Channel marketing activities aimed to increase sales results - sell-in, sell-out activities; - Market and competitor analysis and benchmarking; - Monitoring, analyzing, and evaluating market trends, consumer behavior, and competitor activity to identify market opportunities; adjusting marketing strategy and plans to meet changing markets and competitive conditions; - Analysis of sales, assortment planning, development of measures to improve sales effectiveness; - Development and implementation of promo actions and incentive programs; - Preparation and implementation of PR programs, management of creative and PR agencies; - Event management – organizing professional exhibitions, press launches and incentive trips; - Development and coordination of local web-site support and promotion. ➤ - Minimized impact of 2008 economic crisis: successful implementation of cost saving and client loyalty program, fast re-adjusting product range of all product categories; - Optimized buying procedures in marketing, decreased cost by 10-15%; - “Favorites of success” Award for #1 position of the Brand in 2011 and 2012 years. - Designed and launched on-line «Ariston Academy» system. Saving training costs by 25%; - Brand awareness of key brand was increased from 5th to 1st place. ➤ Promotion to Head of Marketing Department |
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| 4.2007 — 5.2008 | Приховано |
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Regional Sales Manager ➤ - Management of Sales and Operation processes in the Region; - Preparing sales forecasts and budgets; monitoring sales volume, revenues, and costs against forecasts to identify problem areas and adapting procedures or re-allocating resources to improve the overall performance; - Negotiating with existing and new customers; - Developing and implementing the distribution strategy to grow the sales and market share through the most effective use of resource and budget; ➤ - Increased total sales in the Region by 250%; - Increased sales of hi-profitable TOP range of products in the Region by 100%; - Entrusted Region achieved 1st place (sales, profit) among other Sales Regions inside Company; - Successfully developed and implemented competitor’s sales monitoring process in the Region, that helped promptly react to market alterations. ➤ The transition to the new position |
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| 1.2006 — 4.2007 | Приховано |
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Brand Manager: Brand Manager ➤ - Development and implementation of brand strategies; - Marketing budget management; - Development and implementation of effective trade marketing promotions; - Statistical reports including market shares, analyzing of heating market development; - Forecast, budget, sales and marketing planning; - Leadership in small subdivision; ➤ - Successful optimization for Ukraine market needs and launch of new product range; - SOM increased by 15%; - Developed and adjusted full sales chain (from distributor to end user) in the Region by dealer’s work re-organizing. ➤ New proposal with better opportunities |
Знання мов
| Англійська | C1+. Просунутий, вільний |
Business trips: 75%
Migration: Possible
Other
Employment:
Full employment
Skills
| Driving license: |
B |
| Accounting systems: |
1C SAP Other AIS |
| Computer skills | Advanced user of Microsoft Office, 1C: Enterprise, SAP, graphic and motion designer software (Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Corel Draw) |
Education
| 9.1993 — 7.1998 |
Ukrainian engineering-pedagogical academy (UEPA)
Инженер-енергетик
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